“Video and image content can be more useful when it comes to influencing search and social results.”
“Clickthroughs on a video are often much higher than a standard website listing on the front page of Google. If you see a video in the Google results… it stands out a lot more than a regular website listing does, so it tends to attract more clicks.”
“Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the power of video.”